Üsküdar University Graduate Kemal Başaranoğlu wins Platin 2025 Best Entrepreneurship Book Award

Üsküdar University Neuroscience and Neuromarketing Master’s graduate (2025), Neuroscience PhD candidate and author Kemal Başaranoğlu has been awarded the “Best Entrepreneurship Book of the Year” at the Platin Magazine 2025 Business Book Awards with his book “Ignite Your Potential – You Are Far More Than You Think.”

A graduate of Üsküdar University’s Neuroscience and Neuromarketing Master’s Program (2025) and currently a Neuroscience PhD candidate, Başaranoğlu received the prestigious award for a book that provides a scientifically grounded roadmap for professionals struggling to make critical decisions in the business world.

With 15 years of corporate leadership experience and the ICF Master Certified Coach (MCC) credential, Başaranoğlu is among the professionals dedicated to helping leaders and entrepreneurs unlock their potential using science-based methods. His book “Ignite Your Potential – You Are Far More Than You Think” serves as a guide for those seeking clarity and direction in their careers.

The author of three books, including the award-winning “Ignite Your Potential,” Başaranoğlu blends theoretical knowledge with practical insights into human potential. He also writes articles for platforms such as Harvard Business Review, Choice-Online and Business Diplomacy, while producing regular content on human potential across LinkedIn, Instagram, YouTube and Spotify.

A book that helps readers find answers

In the book, where Başaranoğlu synthesizes the insights he has gained throughout his 25-year career, he poses the following questions to readers:

- Has the environment where you spend at least 45 hours a week started to feel suffocating?

- Is your career not progressing as it should according to your education, leaving you with unanswered questions?

- Do you feel that the work you do has no equivalent elsewhere and that you are stuck in your current position?

- Are you afraid to answer the question of whether it is harder to become a leader in corporate life or to start a business where you are your own boss? “This book helps you find answers to these questions.”

Meanwhile, the Platin Magazine Business Book Awards are considered one of the most prestigious business book awards in Türkiye. The awards were presented to their recipients at a ceremony held on October 23, 2025, at Rami Library.